Wordmark explorations
Heron and bird wordmark explorations from September 2025.
Blue Nile Botanicals
A tree-of-life seal for a family-owned herbal pharmacy in Washington, DC, with its reopening story, storefront sign and flyers.
The project in one row: the work, the service, the work.
The seal in navy, black and sky blue, 2025
01Overview
Blue Nile Botanicals is a family-owned herbal pharmacy on Georgia Avenue in Washington, DC, open since 1977. In 2025 we drew its new seal: a bird on a tree of life inside a ring, over the name, in navy, black and sky blue.
The new seal leads the story that announced the store had officially reopened. The same year we made a storefront sign and banner in yellow and mint, and flyers for the shop’s herbs, spices, oils and butters.
What we delivered
- Seal logo in three colorways
- Wordmark explorations
- Reopening story
- Storefront sign and banner
- Store flyers
02Gallery
A seal, then a reopening.
The rest of the project, newest first. All 5 pieces in the archive.
The reopening story and store flyers
A story for social media with the new seal, and flyers for the shop’s herbs and spices, hair pomade, oils and butters and supplements.
Storefront sign and banner
A wide sign for herbs, spices, books, incense, candles and fragrances in yellow and mint block type, with square versions.
Brand Identity
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Logos, icon systems and brand guidelines that keep every touchpoint consistent.
