Script wordmark and web banners
Rebellious Apparel
A gold headwrap emblem, a copper script wordmark, tees and an online store for a conscious fashion label.
The project in one row: the work, the service, the work.
The emblem, on its own and on the tees
01Overview
Rebellious Apparel sells “high quality fashion for the conscious-minded individual”. We built the brand around a detailed gold emblem of a woman in a headwrap, framed by a ring and a banner, with a copper script wordmark and banners for the web.
Then the Legacy tees: duotone portrait collages of Frederick Douglass, Marcus Garvey, Malcolm X, Patrice Lumumba, Frances Cress Welsing, Phil Valentine and Bobby Hemmitt, each with the dates of their lives, shown in the store’s Legendary Collection.
The online store is no longer live; the capture here is from our portfolio.
What we delivered
- Emblem
- Script wordmark
- Web banners
- Tee mockups
- Legacy portrait tees
- Store header, banners and setup on a WooCommerce theme
02Gallery
An emblem, a script and the tees.
The rest of the brand, then the store. All 3 pieces in the archive.
Legacy portrait tees
Duotone portrait collages with the dates of each life.
Online store
The hand-lettered header over the Legendary Collection, on a WooCommerce theme. The store is no longer online; this is the top of our capture.
Brand Identity
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Logos, icon systems and brand guidelines that keep every touchpoint consistent.
